WASABI

Wasabi

The ‘British Sushi Time’ Summer 2026 campaign for the high street sushi chain, Wasabi.

Photographer: Jo Sidey @josidey_photography

Creative Lead: Steve Aldridge

Agency: Wonderhood Makers

Business Director (Wonderhood): Justin Hyde

Co-Founder (Wonderhood): Jo Lumb

Co-Founder (Wonderhood): Katie Hunter

Account Manager (Wonderhood): Minna Griffiths

Marketing Director (Wasabi): Mays Elansari

Senior Brand Manager (Wasabi): Ellie Redford

Product Manager (Wasabi): Joe Williams

Marketing Executive (Wasabi): Fiona Vien

Producer (not on set): Jake Parker

Production Manager: Reece Gibbins

1st AD: Emma Pounds

Art Department: Maria at Make Creative

Art Dep Assistant Nicola Green

Food Stylist: Saskia Sidey

Food Stylist Assistant: Susanna Unsworth

1st Lighting Assistant: Dom Flemming

2nd Lighting Assistant: Olivia Kurowskas

Digi Tech: Simon Paterson 

Wardrobe: Maria at Make Creative

Manicurist: Naima Coleman

Agent: Skye Trayler, At Rare 

JO SIDEY

JO SIDEY