KNORR

Two people cooking together in a kitchen with shelves, plants, and artwork on the wall. They are adding vegetables to a frying pan, with one person smiling and the other focused. There are sliced vegetables and a jar of chicken bouillon on the counte
A man with short curly dark hair, brown skin, and freckles, wearing a yellow textured jacket, is holding and about to eat a taco with various fillings, including chopped vegetables and possibly meat inside a soft tortilla. In the background, there ar
A group of four people smiling and enjoying tacos and salad during a meal at a table in a bright kitchen or dining area with plants and books on shelves in the background.
A woman with red hair and a striped shirt preparing Mexican tacos at home, with fresh ingredients and food on the kitchen counter.
A man and a boy are sitting at a table with a large bowl of nachos topped with cheese, chili, and vegetables, sharing a meal.
A young man cooking soup on a stove in a kitchen with an older woman nearby. The kitchen has a window showing outdoor greenery, and there are shelves with potted plants and kitchen items. The table has garlic, a spoon, and packages of Knorr chicken b
A person is adding ingredients into a green pot on the stove, with a soup or stew inside. The kitchen counter has various cooking items and vegetables, with two empty green bowls nearby.
A woman and a man in a kitchen smiling and talking to each other while cooking. On the counter, there is a green pot with soup, and a spoon. Grocery items include a box of chicken broth cubes. The background shows shelves with plants and kitchen uten
Two women are in a modern kitchen, one is preparing food with a pan of cooked spaghetti with tomato sauce on the countertop, while the other is sitting, smiling, and drinking a beverage. The kitchen has bright lighting, green plants, and open shelves
A person with curly hair and wearing a white shirt and green apron is eating spaghetti with meat sauce from a fork in a kitchen. There is a pan of spaghetti on the stove, a glass of water with lemon, a red and white checkered cloth, and some small gr
A young woman and a young man are sitting on an orange couch in a modern living room, eating spaghetti. The woman has curly dark hair, and the man has a large curly afro. They are smiling and appear to enjoy their meal. There are several glasses of w
Person scooping chicken bouillon powder over a pot of soup on a kitchen counter, surrounded by various ingredients including mushrooms, green onions, and bread.
Person using red chopsticks to eat from a large bowl of Asian noodle soup with vegetables and chicken.

Knorr is pushing the boundaries of storytelling in a bid to reach a new generation of food lovers.


The relationships, styling and storytelling cues show humour, pop culture and social dynamics with real world interactions, The aim was to make cooking at home with Knorr feel warm, easy, reliably impressive and appealing.

Images from this series were used across the successful ‘Serving Singles’ global campaign.

Knorr

Senior Producer: Vicki Pettifer

Producer: Christine Pagliarini

1st Lighting Assistant: Simon Paterson

2nd Lighting Assistant: Rory Ronnie

Digital Assistant: Chloe Ackers

Food Stylist: Ben Boxall

Food Stylist Asisistant: Simone Shagam

Props Stylist: Maria/Kelly @ Make Creative

Props Sylist Assistant: Amber

Wardrobe Stylist: Maria/Kelly @ Make Creative

Wardrobe Stylist Assistant: Elle

Hair & Make-up: Chloe Gottlieb-Hunt

Manicurist: Nichole Williams

Photographer & Director: Jo Sidey

Knorr Brand Manager: Nicolas Tropeano

Knorr Design Lead: Chris Stevens

Agency: MullenLowe

Global Creative Director (MullenLowe): Carlos

Head of Art Creative (MullenLowe): Fabiano Gomes

Senior Creative Producer (MullenLowe): Lisa Tuck

Assistant Producer (MullenLowe): Charlotte Jones

Associate Vice President Account Management (MullenLowe): Sherner Coutinho

JO SIDEY

JO SIDEY